Content marketing is hitting a very important inflection point. What do you need to do to keep up with its development?
Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that; they’re creating content that maps to the position of the buyer in his or her journey.
(The buyer’s journey refers to the buyer’s progression through a research and consideration phase, culminating in a purchase.)
Brands’ new content paradigm recognizes that a “one-size-fits-all” approach may be insufficient. After all, a buyer’s content needs differ based on where in the buyer’s journey they are.
For more information check out the full article over at Marketing Land.