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Content is King in a Fast-Changing SEO World

Internet Retailer

In 2012, Google Inc. made more than 500 changes to the algorithm it uses to rank organic search results, but the main purpose of those changes was to provide consumers searching the web with the best and most authoritative answers. In effect, that means web sites with original content that Google thinks matches the query well show up higher in results than sites Google finds less meaningful. Speakers this morning at the Internet Retailer Web Design & Usability Conference 2013 in Orlando recommended e-retailer marketers rethink their approaches to search engine optimization to find ways to create unique and authoritative content.

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