Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement.
Companies are spending an estimated $135 billion on content marketing every year. Marketers who are unable to demonstrate ROI might soon face struggles justifying a continued investment in content creation – especially considering that most content fails.
So how are content marketers measuring the success of the content they create? Organic traffic is the top content marketing metric of choice, according to a new survey from SEO software service provider Conductor.