There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday.
Nearly 47% of content marketing specialists, content manager, content director and marketing manager positions require SEO skills, according to the Conductor survey findings.
Pure SEO skills are still in demand, but the requirements within the position have shifted as technology changes and advances. For example, a white paper released Tuesday by Microsoft Bing and iProspect shows the importance of optimizing for voice search and explains what the two companies call a “relevance score.”
Conductor’s study analyzes the job demand and salaries in 2017 for nine marketing titles: Director of Marketing, Marketing Manager, Account Manager, SEO Specialist, Content Marketing Specialist, Social Media Manager, SEO Manager, Content Manager, and Content Director.