Why Content Marketers Should Step Back From Creation and Focus On Strategy

April 2, 2014
Search Engine Watch
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Given the digital marketing industry’s focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. They segmented the results by enterprise vs. small and medium-sized business (SMB), making comparisons between…

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