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Developing A Global SEO Diagnostics Plan

Search Engine Land

A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols.

I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is easier than ever to add this to your workflow using free tools such as Google’s and Bing’s Webmaster tools yet many of these problems can increase rankings, traffic and revenue easier than many other tactics.

Read the full Search Engine Land article here

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