How The Era Of ‘Big-Data’ Is Changing The Practice of Online Marketing
In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Many a Marketer’s sleepless night was spent wondering what levers of their Marketing spend to push forward and which to dial back.
Then, along came the Internet, and with it a new kind of marketing. Marketing online brought with it ‘cause-and-effect marketing’ and a greater ability to measure the effectiveness of marketing effort.