Media Coverage

The Evolution of FedEx SEO

September 24, 2012

Not all KPI strategies are created equally. Any marketer can Google or Bing every KPI tactic under the sun, Ned Kumar, FedEx Services’ IM strategist, told the audience at the Conductor C3 conference, but determining which KPI metrics will help a business achieve its objectives is an entirely different feat.

“KPIs reflect not just your goals and your progress, but also your intent with various channels,” Kumar said.
To elaborate, Kumar explained the evolution of FedEX’s approach to search engine optimization–from having no SEO strategy until 2008 to building an entire SEO army.
Read the full Direct Marketing News article here