The Forgotten SEO Strategy: Targeting Striking Distance Keywords
How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey, but it is also the most important. A difference of inches when aiming the arrow can translate to feet downrange.
SEOs can often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” mentality, while others favor a ‘flavor-of-the-day’ mindset and center on the keywords their CMO cares about most at the moment.
Read the full Search Engine land article here, or read the follow up article Making The Case For Adding Keyword Segmentation To Your SEO Repertoire