Media Coverage

Fortune 500 Spending $1.2 Billion on Paid Search, Because They Can’t Rank Naturally!

February 17, 2010

Apparently Fortune 500 companies have money to burn on search marketing.

According to a new study from Conductor, only 25% of the Fortune 500’s combined targeted paid keywords–97,555 keywords, totaling a daily spend of $3.4M–ranked in the top 50 natural search results.

Think about that. These companies are collective spending $1.2 billion a year on paid search placement, yet 75% of these important keywords are not ranking organically inside the top 50 search results!

Even more staggering, only 2% of Fortune 500 domains analyzed had any significant number of search terms in the top results–which we presume means first page visibility.

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