Google Is Forcing Retailers To Be Fresh When It Comes To Search
Under Chinese tradition, 2012 ushers in the Year of the Dragon. For retailers and marketers hoping to boost their natural search rankings in the coming months, this new year could be dubbed the Year of Content.
That’s because the latest update to Google’s search ranking algorithm—the changes are commonly called Fresh—emphasizes fresh content such as news updates, articles, blog postings and the like, according to search experts, retailers and Google itself. And those changes will effect 35% of searches, Google says.