Media Coverage

Google Knowledge Graph Shows Outdated Results For Trending Topics

July 2, 2012

Twenty percent of Google Knowledge Graph results for trending keywords are outdated, according to a new study from SEO firm Conductor. They set out to discover whether there was a mismatch or lag distribution in Knowledge Graph entries, as compared to the corresponding Wikipedia entry.

Conductor built two lists of 50 keywords, to reflect “normal” and trending topics. They focused on people keywords to ensure some consistency across the two samples, using the Top 50 people in Google Insights and Google Trends for trending keywords, with the Top 50 on Forbes’ Celebrity 100 for the normal keywords.

Read the full Search Engine Watch article here