To hear some people people tell it, 2014 is the year free social media marketing died.
But Conductor, a venture-backed marketing software firm in the Flatiron District, is making precisely the opposite bet with a goal to “end paid media”. Three months after announcing its expansion beyond its roots in search engine optimization, Conductor claims a strong summer of new customers and growth on its “web presence management” software platform.
After CEO Seth Besmertnik founded the company in 2010 as a pure SEO shop, Conductor is now thinking about clients’ online reach more broadly. Its new products are designed to track and measure a brand’s unpaid marketing efforts across the entire web, spitting back data to inform new efforts in social media channels, original content and search. It’s a drastic expansion from plain SEO work, and is at the heart of Besmertnik’s belief in unpaid media.
For more information check out the full article over at New York Business Journal.