We are on the cusp of a new content phase. As digital marketers, we should be aware of what is coming. Much of the evolution is occurring first in B2B marketing, but I believe this foreshadows a change that is coming for all digital marketers.
Content was initially a simple concept for most online marketers – any content would do so long as it moved their handful of keywords up the search listings. Then, content marketing evolved. The swathe of keywords widened, and content marketers became newly concerned with content discovery on channels such as social and using content to build their brands and connect with their audience.