Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing.
Marketers have come to realize that pushing their sales messaging on customers isn’t as effective as attracting them through meaningful and helpful interactions.
The most successful teams are refocusing their efforts on delivering value to their customers at each stage of the buyer’s journey.
This shift means that modern marketing teams have to adapt by investing in content. And as brands grow their content marketing teams and double down on content creation, the SEO is becoming a more essential, strategic, and proactive player.
To win in the world of content marketing, content and SEO teams have to be aligned. After all, without content, there is no SEO, and without SEO, content doesn’t get found.
Strategic alignment from the outset between SEO and content is key to ensure content is optimized throughout the buyer’s journey.
At each stage, it’s essential to leverage the appropriate SEO and content strategies together to deliver maximum value and convert prospects.