Media Coverage

How to Create Great Content: Start by Creating Content for Yourself

June 18, 2013

Most people new to marketing (and even many of those not so new) think about marketing as “how do I get visitors to my website?” And, in many cases that approach, while somewhat shortsighted, works well. But, for many marketers, making a slight adjustment in how they approach their marketing can make a significant difference in the quality of their content and ultimately, its efficacy in building an audience. A minor adjustment in how you aim the arrow can result in a huge difference downrange.

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