NewsCred’s roundup of the content marketing, technology, and business stories that caught our attention this week.
Content marketers – especially those with SEO skills – are in high demand, according to the Inbound Marketing Jobs and Salary Guide 2017, from Conductor, an SEO and content marketing company.
Content marketing jobs now outnumber SEO jobs by 400%. This is despite SEO jobs increasing by 22% since 2017, according to the guide.
However, half of all content marketing jobs require SEO skills. This is likely due to search algorithms prioritizing quality content and the need for marketers to build a strong organic search channel.
The guide also includes average content marketing salaries in numerous cities for nine positions, including Content Director, Content Manager, and Content Marketing Specialist. In addition, the guide highlights the top 20 cities for content marketing jobs. New York, San Francisco, Chicago, Los Angeles, and Boston make up the top five.