Media Coverage

Industry Roundup: The State of Content Marketing Teams in 2017

April 6, 2017

NewsCred’s roundup of the content marketing, technology, and business stories that caught our attention this week. 

Anatomy of the Modern Content Marketing Team in 2017: Content Team Structure, Leadership, and the Struggle to Attribute Revenue (Conductor)

Content marketing is a crucial component of effective marketing, and most companies have invested in it – to varying degrees. Yet, the industry is still in the growth phase, according to this new survey from Conductor, which delved into the state of today’s content marketing teams.

Among the key findings:

  • Most content teams are less than four years old. 41.5% have been around for 2-4 years, while 21.3% have been in existence for 5-9 years. Only 7.9% have been operating for a decade or more.
  • Most content teams have 2-4 members. 45.1% of teams have 2-4 people, 20.1% have 5 – 9 people, and 12.8% have just one person.
  • The majority of content teams have executive buy-in. 73.4% have alignment with management on their strategies.
  • Larger companies have a harder time connecting content marketing to ROI. 30% of companies with fewer than 100 employees can attribute revenue to content, while just 5.3% of companies with 10,000+ employees can.

Check out the full article on Newscred Insights

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