Making The Case For Adding Keyword Segmentation To Your SEO Repertoire
Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their keyword strategy by targeting keywords based on their ranking position.
Specifically, we showed how they can target striking distance keywords—keywords ranking on page 2—to obtain some quick traffic wins while simultaneously building link equity for longer term targets.
This month, I want to advance the conversation and dive deeper into the topic, by providing specific examples of how keyword segmentation can provide insight that will shape your SEO strategy.
We’ll look at one specific way of segmenting keywords–by geography—and the insight it can bring, but of course there are many different ways of analyzing and segmenting keywords to gain insight from your keyword set.