Marin Bridges the Gap in Tracking Advertising and SEO Across Engines
Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. With “Channel Connect,” Marin’s latest product feature, businesses are able to easily track advertising across multiple publishers – not just Google or Bing – in one platform.
After targeting the big publishers like Google, Marin said most advertisers have a second-tier list of publishers that matter to them, whether its niche- or region-specific; for example, Yandex.
“Channel Connect is about building an ecosystem of publishers that Marin partners with, and allows clients to bring in data from other publishers that we don’t through direct API integration,” said Niharr Gupta, senior product manager at Marin.