Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
Indeed, of the 500 marketing executives worldwide surveyed by web presence management and SEO company Conductor in November 2017, 34% said they felt most unprepared to deal with AI in 2018—the highest rate of any technology mentioned.
But their unease didn’t stop there. Nearly three in 10 respondents said the virtual and augmented reality trend is something they don’t feel prepared for, while 23% named voice search.