Editors note: Welcome to the first edition of the MarTech Minute – our weekly highlight of news and announcements in the marketing technology space that you may have missed. We’ll be publishing this feature every Friday afternoon for easy weekend reading, the perfect way to quickly catch up on product innovations, and where the movers and shakers in the martech space are landing.
CELUM and Hootsuite introduces a new integration solution Connector for Social Media Management allows users of the CELUM digital asset platform to manage their content to use Hootsuite’s social media platform to distribute it. The integration was developed by netcare.
Conductor announces a global partnership with Dragon Metrics The move will allow marketers to use Dragon Metrics’ APAC search data and on-demand Baidu research database within Conductor’s enterprise organic marketing platform.
Appcues announces new product for non-coders Appcues for Product Adoption enables non-coders to create personalized product experiences for their customers. Appcues says it will help companies accelerate usage and retention.
Six brands unite to create a free influencer resource Market leaders The Shelf, Mention, Bitly, Later and Buzzstream have come together to create a one-of-a-kind influencer marketing portal. The Influencer Marketing Stack features expert advice from trusted companies, plus marketing consultant Shane Barker.