According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to spend more on marketing technology in 2018. Thirty percent of the survey respondents said they will be spending anywhere from 11 percent to 25 percent more than what they are already spending.
Twenty-eight percent of the survey respondents say they are currently spending more than $100,000 on marketing technology platforms. (Four percent said they were spending more than $1 million.)
Conductor’s survey was sent via email to 500 marketing executives during the month of November. The goal was to gain a better understanding of the marketing technology landscape, and where the industry is headed in 2018.
Eighty-four percent of the respondents held CMO, VP or director titles, with the largest share of executives — 29 percent — from B2B organizations. Other organizations represented in the survey included B2C businesses, agencies, publishers and non-profits.
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