Conductor, the market leader in Search Engine Optimization (SEO) technology, today announced the findings of a new research report that seeks to identify the characteristics and bottom-line advantages of successful SEOs. The findings were shared with leading C-level executives, marketers, advertisers, publishers, agencies, SEO professionals and content strategists attending the Conductor Collaboration Conference (C³) in New York City. The annual gathering has become a premier event for the digital marketing industry and for best-in-class SEOs looking to hone their skills and gain the practical knowledge needed to connect with key audiences in new and more meaningful ways.
In just a few short years, search marketing has skyrocketed, both in terms of its importance to brand visibility and customer acquisition, but also in creating a new profession of marketing employees with a unique skill-set that is in high demanded. Six months ago there were 750,000 SEO professionals worldwide. Today there are more than one million with 25,000 open requisitions on LinkedIn. By identifying the behaviors, strategies and approaches that generate natural search success, Conductor hopes to offer SEOs, at every level, a playbook for improvement and long-term success.
Conductor surveyed, researched and conducted follow-up interviews with nearly 400 enterprise SEO marketers from a cross-section of industries to identify what characteristics separate best-in-class SEOs from other professionals engaged in search marketing activities. The research findings offer SEO professionals a benchmark for evaluating their performance, improving internal processes and deploying industry best practices as demonstrated by best-in-class SEOs.
Key research findings follow:
“The research findings are clear: there are distinct ways in which best-in-class SEOs produce content, report on search metrics and evangelize within their organizations,” said Nathan Safran, Director of Research at Conductor. “We hope this research gives individual SEOs the practical knowledge needed to advance their careers and make search the centerpiece of their marketing activities.”
To view the complete research findings, go to http://www.conductor.com/resource-center/research/secrets-successful-seos