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New Research From Conductor Shows Gifts.com Tops Valentine’s Day Online Searches
Conductor, the leader in Search Engine Optimization (SEO) technology, today announced the findings of its research report that examined online search behavior and keywords for Valentine’s Day 2012. Gifts.com was the overall winner, earning 60 percent share of search or appearing in the top-five search results for six out of 10 non-geographic gift-related keywords.
Consumers naturally turn to the Web to gather ideas and/or purchase gifts and activities for their special someone on Valentine’s Day. According to a recent consumer insights study from Google, Valentine’s Day searches have increased 35 percent year-over-year with an expected $210 billion on the line for Web-influenced sales in 2012. Conductor sought out to identify the top Valentine’s Search Engine Results Page (SERP) winners, segmenting keywords into two categories: gifts and activities. Throughout the month of January 2012, Conductor analyzed more than 1,700 high-volume geographically and non-geographic specific keywords using its leading SEO platform, Searchlight, to determine domains that appeared most frequently for Valentine’s Day queries.
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