Online Marketers: Make Sure You Surface the Right Content to your Audience

August 22, 2013
Search Engine Land
Press Room > | Media Coverage | > Online Marketers: Make Sure You Surface the Right Content...

When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user.

Put another way, the thinking for many has long been that the singularly-focused goal is to appear as high as possible in the search listings, no matter the relationship between the content surfaced and the actual user query.

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