Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough?
Groupon didn’t seem to think so. That’s why Groupon de-indexed their site for nearly 6 hours this month. What Groupon wanted to determine was how much of their so-called “direct” traffic was actually organic search traffic. The result? They discovered 60 percent of their direct traffic was actually organic search.
This experiment inspired Conductor to update an earlier study of 310 million visits.
For a look at what Conductor discovered, read the full Search Engine Watch article.