Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market share in the retail sector.
Amazon didn’t even come in second place– it came in third according to a recent report from Conductor.
Macy’s came in first place, followed by Nordstrom, followed by Amazon.
That means, during the third quarter of 2017, Macy’s was more consistent at ranking in the top organic spots for high volume, relevant searches in the retail sector.
Here is a full list of the top 10 performers in retail, along with their corresponding market share percentage.