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Paid Media Won’t Buy Brands Love


Conductor has created a business framework and platform supporting Web Presence Management, a model that Seth Besmertnik, CEO and founder, calls the next generation of search engine optimization and digital marketing to support unpaid media.

The model — Web Presence Management — means reaching consumers in places where brands can’t buy them, such as organic search and social sites. Early tests suggest that consumers have a strong preference to click on organic content and query results vs. paid-search advertisements.

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