President Obama and the Incumbent’s Advantage on the Web

April 20, 2012
Press Room > | Media Coverage | > President Obama and the Incumbent’s Advantage on the...

Incumbent presidents almost always hold advantages over their reelection opponents: no ugly primary battle, better name recognition, more fundraising opportunities and more media attention.

Digital media adds another benefit. Incumbents have years to establish a digital presence, which means they get a big jump on future rivals in terms of owning their reputation on the Web.

Read the full Washington Post article here

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