Media Coverage

How to Rank for Images and Video in Universal Search

May 2, 2014

You don’t have to go far to find digital marketers wringing their hands over the growing invasion of Google’s universal features into the SERPs.

And can you blame them? In the search results for the query “rainbow” (shown below), there is a single standard organic result above the fold. It’s a good idea to step back and remember that even though these results aren’t the traditional ten blue links, they’re still natural results.

Read the Full Econsultancy Article Here