Media Coverage

Why Search Marketers are Grabbing the Long-Tail

January 5, 2012

Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the “long-tail” or low volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term, according to a study by Conductor.

Read the full Marketing Profs article here