Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google and Bing, have taken increasingly different approaches both in what they display and how they display it.
Much has been written about the ‘what’ — the divergent paths each have taken with social, with Bing partnering with Facebook and Twitter, and Google famously emphasizing their own social network. Yet, far less has been written about the ‘how’ — the differing paths each have taken in how they each choose to present the growing cadre of information in their search engine results pages.