After several months of private testing, Conductor is launching Searchlight for public consumption. The search engine optimization platform is said to help brands manage natural search rankings by analyzing areas in which the company’s search offerings fall short.
Siemens Industry has signed on as one of the first brands to use the platform.
The Searchlight platform first analyzes data surrounding a brands search strategy to find areas in which the company is falling short or where consumers aren’t engaging with the content or offerings. Once the challenges brands face are noted, the platform manages the natural search arm of full-fledged search campaigns to help improve natural search rankings.