Internet Retailer recently published its annual Top 500 Guide. The findings, which now rely on Conductor’s metrics to rank, suggest Hewlett-Packard, Amazon and ProFlowers are among the companies using search engine optimization most effectively in 2010. Did I write “search engine optimization?” Why, yes. More interesting to me than company names topping the ratings, this year the publisher’s annual book ranks how well the top 500 retailers build and maintain SEO strategies.
Conductor helped Internet Retailer create and introduce a new metric, SEO Effectiveness, in which the publisher will evaluate the top 500 retailers. Nathan Safran, who leads Conductor’s research team, created the methodology that determines how effective and well positioned retailers are to succeed in SEO.