Media Coverage

How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY

September 19, 2012

Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN (Home Shopping Network’s eCommerce site, Speaking to SEW on the phone, Guzman gave a candid preview of his presentation entitled “Building SEO Goals & KPIs for Your Organization” ahead of Conductor’s C3 event on Thursday 19th September. His presentation will focus on how SEO teams can “manage up” to the C-suite and across departments to drive significant incremental profits.

Read the full Search Engine Watch article here