Gaining customers’ attention online can sometimes feel like an underdog trying to win a prize fight. “Rocky Balboa is SEO. SEO is Rocky Balboa,” Jeff Herbst, director of organic search for 2tor, said during his presentation at the Conductor C3 conference in New York.
Herbst explained how 2tor, a supplier of higher education online degree programs, manages to keep the eye of the tiger trained on the competition while fighting against challenges in the ever-evolving world of SEO. He revealed what he calls the 12 rounds of SEO challenges and explained how, like fictional boxer Rocky Balboa, SEO is an “undervalued fighter.”