Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are investing in tools and if they were enjoying a seat in the boardroom.
The results are pretty exciting. It seems that not only are organizations recognizing the value of SEO as an acquisition channel and increasing headcounts and marketing budgets, but also SEOs are feeling more empowered in being able to influence other parts of the business. Over the next 12 months, SEOs will be focusing on increasing the keyword footprint of their organization, delivering greater ROI, and developing a content strategy.