The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600. And that’s good news.
This year, there was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience. In all, 27 percent of survey respondents said they’ve been in search from zero to three years, and the majority of their salaries were in the $0 to $30,000 range.
Although there was a bit of a decrease in compensation for execs at the top, it’s likely that the influx of new, lower-salaried employees lowered the average, according to Nathan Safran, director of research for Conductor. Safran thinks this influx stems from the increasing awareness and legitimacy of the profession of search engine marketing (SEM).