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SOCIAL MEDIA: Romney Fights For Message Control, Obama Outpaces GOP In Digital Reach


Search and social have become marketing tools to influence and inform American voters, especially during the 2012 Republican primary race, as political campaigns start to look even more like branding strategies. With 82% of Americans turning to the Internet for information about candidates, online marketing expertise has become crucial, according to a research report.

Read the full Political News Now article here

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