Social Network Visibility in the SERPs for Personal Brand Searches (Study)
Earlier this year, in “Social Search Result Rankings for Top 500 Tech Writers“, we analyzed how social networks appear in the search results for 500 of the world’s top tech writers’ names.
In looking to understand how the social networks appear in the search engines for personal brand searches, we selected a group presumed to be most active across the major social networks.
We entered the top 500 tech writer names from technology evangelist Robert Scoble’s curated Twitter list into Searchlight, Conductor’s technology platform [Disclosure: I work for Conductor]. We then analyzed the frequency the networks appeared on page 1 of the search results for the writers’ name.