If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of content they create, or even more abstract indicators such as their org structure. To be sure, there are any number of ways of examining the success of an organization that consistently succeeds in search.
We started with the hypothesis that the extent to which an organization has executive buy-in correlates closely with their success in the search listings. We’ll test that hypothesis and then trace what downstream factors ultimately lead to success.