Media Coverage

The Definitive Share of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

September 9, 2013

By Marty Weintraub

Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’. Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools. It’s best to start by saying that share of voice means different things to different marketers.

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