The Definitive Share of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

September 9, 2013
Aim Clear
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By Marty Weintraub

Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’. Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools. It’s best to start by saying that share of voice means different things to different marketers.

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