The Unoptimized SEO: Conductor’s Latest Research Uncovers How Everyday Manual SEO Tasks Sabotage the Potential of Natural Search
New York, May 11, 2011: Conductor (www.conductor.com), the most widely used SEO technology company, today released the findings of a research study: The Unoptimized SEO: How Manual Tasks Sabotage the Potential of Natural Search Marketers. The study revealed that repetitive and time-consuming tasks consume up to 40% of the SEO professional’s day.
This is the first time a study has quantified the time-savings that technology solutions can introduce to an SEO professional’s life. Natural search provides organizations with the largest opportunity of any marketing discipline to capture qualified traffic. However, due to the manual nature of SEO practices and limited solutions available, many SEOs spend a significant percentage of their time on manual tasks, up to 40% daily. These manual tasks sabotage the SEO’s ability to focus on strategic activities, which maximize brand visibility, optimize customer acquisition and generate revenue.
Via a controlled study, Conductor compared the time investment required for automatable tasks with an SEO platform versus the time investment with traditional manual toolsets. Conductor found that access to an SEO platform automates those operational, low-impact tasks, freeing the SEO professional to focus on high-growth activities that drive measurable results to support revenue growth. By reallocating the time saved from automating manual tasks, SEOs can now spend up to 133% more time on revenue producing activities and gain efficiencies on those repeatable, automatable tasks by up to 340x.
Several Key Findings Include:
- SEOs can spend up to 4 out of every 10 hours on repetitive and time-consuming tasks, compromising their ability to focus on strategic activities to drive revenue.
- SEOs can achieve up to 340x efficiency gains on operational tasks with an SEO platform vs. completing those tasks manually.
- SEOs can increase their time-spend on high-impact activities such as content creation and link building by up to 133% with an SEO platform
“The SEO is more important to an organization than ever before. With the technology solutions available today, there is no reason why enterprise SEO professionals need to continue to spend time on manual, low impact activities at the expense of high-impact activities,” said Seth Besmertnik, CEO of Conductor. “Our research finally provides SEO professionals with the data they need to justify investment in time-saving technology solutions.”
About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to extend SEO data and workflow across other applications. Companies such as Monster.com, Siemens, Toys“R”Us, Autodesk and GE rely on the company’s technology solutions and team of experts to continually measure and improve their natural search traffic and revenue.
Based in Manhattan, Conductor was recently voted as one of Crain’s Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine’s latest rankings.www.conductor.com. @conductor.