Media Coverage

The Top Retailers in Search

September 1, 2010

In theory, retail paid search is a wide-open system where any retailer with the right bid at the right time can land a top spot in search engine ads.

But in reality, as pay-per-click advertising becomes more complex and specialized, it’s the big merchants with the best-known brands, deepest pockets and most sophisticated technology that dominate paid search marketing in major merchandising categories, according to data from Internet Retailer’s recently released 2011 Search Marketing Guide, which includes the natural and paid search rankings of the top 250 retailers.

Read the Full Internet Retailer Article Here