Traditional Brick-and-Mortar Retailers Slowly Catching On To Online Search Marketing

December 28, 2011
MediaPost
Press Room > | Media Coverage | > Traditional Brick-and-Mortar Retailers Slowly Catching On...

While it may not come as a shock to online advertisers and marketers to find pure-play Internet giants at the top of the list for companies most likely to take America’s dollars this holiday season, it’s important to note that the study also reveals that traditional brick-and-mortar stores continue to lose the battle for online sales. Most just can’t apply learned physical-world strategies to the Web.

Read the full Mediapost story here

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