Media Coverage

Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

October 9, 2012

When thinking about the hierarchy of impediments that have historically hindered search visibility in the organization, Google’s continually changing algorithm would probably top the list. But the most significant challenge facing enterprise SEO professionals is the ability to get things done in the organization. Specifically, since SEO is an organization-dependent discipline, content creators, tech teams, public relations, marketing, and others must all work together to effect real change.

Put another way: people think it’s the algorithm they should be chasing when in reality it’s the organization.

To learn more, read the full study Why 2013 Will Be the Year of the SEO or the full Search Engine Watch article here