Creator Platform: Create & Optimize Content

• Performing Audience & Topical Research
• Finding Competitive Content Opportunities
• Identifying Content Gaps in AI Search
• Training Your AI Assistant
• Drafting New Content with AI
• Optimizing Content with AI

• Analyzing topics in Research
• Filtering for intent, questions, and other subtopics
• Performing a content cannibalization check in Content Guidance
• Sending a validated topic to Writing Assistant

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Step-by-step

1. Go to Research ↗️ (Performance > Research).
2. Enter a topic and review the Overview tab for search trends and related questions.
3. Go to the Related Keywords tab and refine your list using filters like Search Intent, Question Keywords, and include/exclude terms.
4. Click the blue arrow to analyze the top 5 ranking pages for competition.
5. Pro-Tip: Run your target keyword through Content Guidance (Content > More > Content Guidance) to check for content cannibalization.
6. If no page ranks, “Start Writing” with Writing Assistant.
7. In Writing Assistant, select 1-4 highly relevant secondary keywords and leave the URL field blank to create new content.

• Research Support Article
• Content Guidance Support Article
• SEO Enablement: Keyword Research Tutorials
• Conductor’s Guide to SEO Research: From Keyword Discovery to Opportunity Prioritization
• Keyword Research Best Practices

• Comparing your domain to a competitor’s in Research
• Finding content gaps and “striking distance” opportunities
• Sending new topics and existing pages to Writing Assistant

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Step-by-step

1. Enter a competitor’s domain, then your own domain in the comparison field.
2. Go to the Related Keywords tab.

• Workflow 1 (New Content): Apply the “1st Domain Exclusive” quick filter to find where they rank and you don’t.
• Workflow 2 (Optimization): With the 1st Domain Exclusive filter still applied, add a “Keyword Ranks” filter for your domain in positions 11-20 to find low-hanging fruit.

1. Find a target keyword and use the three-dot menu to Go to Writing Assistant.

• Remember: Leave the URL field blank for net-new content, or paste your existing URL for “striking distance” optimizations.

• Research Support Article
• SEO Enablement: Competitive Research Tutorials
• Conductor’s Guide to SEO Research: From Keyword Discovery to Opportunity Prioritization
• Competitor Research Best Practices

• Using the KPI cards to choose your diagnostic lens
• When to focus on Brand Mentions vs. Website Citations — and what each tells you
• Reading the Personas and Intent Heatmap to find content gap white space
• Using Topic Coverage to identify your weakest topic areas
• Using Cited Pages to understand your content authority footprint
• Drilling down to specific prompts and taking action in Writing Assistant

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Step-by-step

1. Navigate to the Your Performance tab inAI Search Performance ↗️ (Performance > AI Search > Your Performance).
2. Review the three KPI cards at the top — Your Brand Mentions, Your Website Citations, and Your Sentiment Score. The active card determines which metric all the widgets below are displaying. Before diving in, decide which diagnostic question you’re answering today:

• “Is my brand showing up in AI conversations?” → Select Your Brand Mentions. Use this when you want to find where a specific audience isn’t hearing about your brand at all. Low mentions typically signal a need for new content to establish presence.
• “Is my content being treated as an authoritative source?” → Select Your Website Citations. Use this when you have some brand presence but AI engines aren’t linking to your site. Low citations typically signal a need to optimize existing content — improving structure, depth, and authority signals so AI treats it as citable.

1. With your chosen KPI selected, scroll to the Personas and Intent Heatmap. The grid shows your coverage at every intersection of a tracked Persona (rows) and Search Intent category (columns).

• Dark cells = strong coverage.
• Light or empty cells = weak or zero coverage. These are your gaps.

1. Scroll down to Topic Coverage — a treemap showing your coverage across tracked topics. Lighter tiles = weaker coverage. Larger tiles = more prompts tracked, meaning bigger gaps have bigger stakes.
2. Identify a cell in either the Heatmap or Treemap with notably low coverage for an audience and intent or topic that matters to your business. That’s your target.
3. Click the cell to drill into the underlying prompt data. Filter further to build a targeted list of prompts to target with new or optimized content.
4. Click the three-dot menu and select Go to Writing Assistant to kick off the content creation process.

• AI Search Performance Support Article
• AI Search FAQs

• Curating the competitor list in Writing Assistant
• Adjusting the Brief to match your vision for the content
• Building and applying Content Profiles
• Uploading Knowledge Sources to provide unique brand wisdom

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Step-by-step

1. Click “Start a New Draft” in Writing Assistant ↗️.
2. Set Targets. Select your domain and market, then add up to five target topics (or select from suggested pages / paste in an existing URL if you’re optimizing a page instead of starting fresh).

• Use the Review Opportunity panel to see combined search volume and projected traffic impact.

1. In Comparison Pages, review the top-ranking pages Writing Assistant pulled based on your target topics. Hide any sources that aren’t a good fit for research — forums, videos, low-quality pages — to keep the AI focused on your strongest competitors. Aim to keep at least seven.
2. In Refine Brief, review the AI-generated Objective, Audience, Content Type, Journey Stage, Subtopics, Questions to Answer, and suggested body copy terms.

• Pro-Tip: Treat this like editing a creative brief before handing it to a freelancer. Sharpen the audience description, remove subtopics that are out of scope, and add ones your own research flagged — the more specific your edits, the better the draft.

1. In Customize Style, upload Knowledge Sources (like internal PDFs or notes) so the AI grounds its draft in your own data, and select a Content Profile to apply your brand’s tone, audience, and rules.

• Pro-Tip: Build Content Profiles in Settings first, using your existing brand style guides to define Audience, Voice and Tone, and Usage Rules. Need more help? See this guide on How to Create Powerful Content Profiles.

• Writing Assistant Support Article
• Writing Assistant Best Practices
• What’s New in Writing Assistant?
• How to Create Powerful Content Profiles for Writing Assistant
• SEO & AEO Enablement: New Content Creation Tutorials
• SEO & AEO Enablement: Updating Existing Content Tutorials

• Customizing Writing Assistant’s Insight Cards (Intent, Subtopics, Questions) to build your brief
• Generating a high-quality, on-brand draft with AI
• Iterating on the draft with the “Revise” and “Expand Selection” tools
• Generating optimized Title Tags, Meta Descriptions, and Internal Links

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Step-by-step

1. In Writing Assistant ↗️, make any final tweaks to the Insight Cards (e.g., Intent, Subtopics, Questions to Answer) to build your AI-powered brief.
2. Click Write with AI then Generate Draft, add any Additional Instructions, and click Generate Content.
3. Review the content in the preview window. Use the Revise button to give the AI commands (e.g., “make this more concise”) and iterate.
4. Once satisfied, click Insert Text.
5. In the editor, use AI revision tools like Expand Selection or Shorten Selection for final polish.
6. Use the Write with AI buttons to generate optimized Title Tags and Meta Descriptions.
7. Use the Insert Links button to add relevant internal links before you publish.

• Writing Assistant Support Article
• Writing Assistant Best Practices
• What’s New in Writing Assistant?
• How to Create Powerful Content Profiles for Writing Assistant
• SEO & AEO Enablement: New Content Creation Tutorials

• Pulling an existing URL into Writing Assistant
• Diagnosing content weaknesses with the AI Content Score
• Using AI-powered revision tools to improve your page

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Step-by-step

1. Start your optimization project in Writing Assistant ↗️ by pasting in the URL of an existing page and its target keyword(s).
2. Complete the setup (Set Targets, Review Comparison Pages, Refine Brief and Customize Style) and customize the Insight Cards to build your ideal optimization brief.
3. Once the content loads, review your AI Content Score.
4. Click into the score breakdown or the Insight Cards to diagnose weaknesses (e.g., low Topical Coverage or Intent Alignment).
5. Take action to improve the score by:

• Manually rewriting sections in the editor.
• Using AI revision tools like Expand Selection to address missing topics.
• Using the “Optimize with AI” feature to revise the entire draft based on your selected goals.

1. Continue refining until the AI Content Score is in the green.

• Writing Assistant Support Article
• Writing Assistant Best Practices
• What’s New in Writing Assistant?
• How to Create Powerful Content Profiles for Writing Assistant
• SEO & AEO Enablement: Updating Existing Content Tutorials