How to Optimize Your Growth Engine for Digital Success

Everette Taylor is the CEO of Kickstarter, the world's premier crowdfunding platform for creative projects. Under his leadership, Kickstarter was named one of Time Magazine's 100 Most Influential Companies. Taylor has held leadership roles at various companies, including Artsy, Skurt, Qualaroo, and Microsoft. He co-founded GrowthHackers, the largest community for growth marketers, and PopSocial, a social media marketing company that earned him recognition from Forbes 30 Under 30. Taylor has received honors such as an honorary doctorate from Shaw University, Ad Age 40 under 40, and inclusion in the Time 100 Next list of emerging leaders.

Deanna Ballew joined Widen in 2004 with a focus on research and development activities and served as the company’s Chief Innovation Officer from 2020 through the acquisition by Acquia in 2021. Her leadership transformed Widen’s software-development operations to embrace a product-led and user-centered approach to solving marketing problems. Deanna has built cross-functional teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In her role as SVP of AI & DXP Products at Acquia, she continues to guide core strategy while planning for future growth.

Tanya Mas is a seasoned marketing executive known for her expertise in driving transformational change and building resilient marketing technology (MarTech) ecosystems. As the VP of Marketing at Korn Ferry for the past 4 years, Tanya leverages her strategic and innovative approach to spearhead comprehensive marketing transformations, elevating brand awareness and accelerating revenue growth. Navigating ambiguity and embracing change are hallmarks of her management style, which she combines with a knack for fostering innovation and cultivating high-performing teams.

As Chief Product Officer, Wei is responsible for Conductor’s strategic product direction, including product management, engineering, and user experience design. Prior to joining Conductor, Wei has worked in the Enterprise data management space for over 20 years. Most recently, Wei was the VP of Product and Design at Trifacta, where she drove the creation of the Self-Service Data Preparation market category and spearheaded end-user SaaS products for data engineers and data analysts.

Patrick is the VP of Services and Thought Leadership at Conductor, Inc. He is a passionate digital marketing professional with over 17 years experience in the SEO space. For over a decade, he has had the opportunity to help clients grow their organic footprint and overall digital experience.

Joe is the VP of Talent Development & Culture Leader at Conductor. In his previous role as the VP of Customer Success at Conductor, Joe defined and executed the end-to-end customer lifecycle. The only thing he loves more than creating exemplary customer experiences is defining himself in short descriptions.

Jenny is a Senior Product Marketing Manager at Conductor. She blends her background in brand strategy with a strong customer instinct to drive the creation of products and experiences that improve, rather than clutter, people's lives.

Alexandra has worked at Conductor for about 5 years, in Solutions Consulting.