AI vs AI

Harnessing AI to Combat Digital Disruption

Wednesday, April 23rd 11am ET | 8am PT

Why Attend?

The digital landscape is becoming more AI-powered, and to be successful, brands need to recognize that AI isn’t just a disruptive force in the industry. It’s also the solution to that disruption. Learn to leverage AI throughout your content, SEO, and website optimization lifecycle and turn any potential roadblocks into opportunities for growth.

Join us on Wednesday, April 23rd for a fully virtual event and learn to maximize your website experience with the power of AI to better satisfy audience needs across all search channels and quickly create stronger digital experiences that resonate and convert.

Understand the impact of AIO
Dive into Google’s AI Overviews experience, learn the effect it’s having on the industry, and discover opportunities to capture this powerful SERP result.
Build an AI-powered content workflow
Discover how to seamlessly integrate AI throughout every step of the content lifecycle—from topic ideation to content creation to optimization.
Attract your audience beyond Google
Get expert insights to optimize your digital presence for AI-powered search engines like ChatGPT and Perplexity and ensure your content performs wherever your audience searches.
Harness AI to unlock SEO and content opportunities
Uncover how to leverage AI to surface website performance insights, identify opportunities to improve, and turn vast and disparate data into actionable recommendations that drive measurable website improvement.
Power your content strategy with personalized AI
Learn to use AI for strategic topic identification, competitive analysis, and content gap discovery to stay ahead of market trends and capture emerging opportunities.

Meet your speakers

Zack Kass
Futurist, Founder of ZK.AI Advisory, and Former Head of Go To Market at OpenAI
Zack Kass, former Head of Go-To-Market at OpenAI and current CEO of ZK.AI Advisory, is a futurist and AI thought leader with over 15 years of industry experience. He advises Fortune 1000 companies like Coca-Cola, Morgan Stanley, and Amgen on navigating the AI landscape, with his insights featured in major publications including Fortune and Business Insider. Having led sales, partnerships, and customer success teams at OpenAI, Kass has helped transform cutting-edge research into practical business solutions across numerous industries. His mission is making AI understandable and actionable for individuals, businesses, and governments, while also supporting AI education at the University of Virginia.
Garth O'Brien
Chewy
Katie Greenwood
Chewy
Brad Christian
NETSCOUT
Matt Marandola
Florida Blue
Wei Zheng
Conductor
As Chief Product Officer, Wei is responsible for Conductor’s strategic product direction, including product management and user experience design. Prior to joining Conductor, Wei has worked in the Enterprise data management space for over 20 years. Most recently, Wei was the VP of Product and Design at Trifacta, where she drove the creation of the Self-Service Data Preparation market category and spearheaded end-user SaaS products for data engineers and data analysts. Before Trifacta, Wei led product efforts at Informatica, where she launched successful big data and data virtualization products. Wei studied Computer Science at the University of California, Berkeley and resides along the foggy shores of San Francisco.
Lindsay Boyajian Hagan
Conductor
Lindsay is the VP, Global Marketing at Conductor, managing all demand generation and go-to-market activities. With over ten years of experience in the B2B SaaS space, Lindsay’s strengths lie in scaling marketing teams and building cross-channel campaign strategies. Prior to Conductor, Lindsay led marketing for Augment, a Salesforce-backed augmented reality SaaS platform, where she built the marketing team from the ground up and engineered the French company's expansion into the U.S. market. Lindsay was a Women in Content Marketing Leader of the Year Award finalist and Discovery Awards Finalist for Emerging Women Marketers in Tech. She has presented at notable conferences such as Digital Summit DC, Inside Intercom, the NYC Product Marketing Conference, and Conductor's C3 Marketing Conference. 
Patrick Reinhart
Conductor
Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.
Zack Kadish
Conductor
Zack Kadish is the Sr. SEO Strategy Director at Conductor and is passionate about all things SEO from content to technical. Zack has been in the SEO space for the last 7 years and works directly with both enterprises and small/medium enterprises. His writing has been published in various industry-leading publications, including Search Engine Journal.
Will Potts
Conductor
Will is a Product Marketing Manager at Conductor. With previous experiences in the financial services sector, he is a versatile research specialist dedicated to uncovering market trends and customer priorities.
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